Webcasting has become an essential tool for businesses and organisations to reach a wider audience, share information, and engage with their target market.

While its totally possible to set up a webcasts independently, the advantages of employing a professional streaming company are significant.

In this blog, we will explore the reasons why businesses should consider hiring professionals to ensure a seamless and successful webcasting experience.

Expertise and Experience:

It goes without saying that delivering seamless streaming and webcasting services is their speciality. Webcast companies possess a wealth of expertise and experience in managing the technical aspects, production, and execution of webcasts. From setting up the necessary equipment to troubleshooting technical issues, their skilled professionals have the knowledge and proficiency to ensure a smooth and error-free webcast.

High-Quality Production:

Webcasts produced by professionals are typically of much higher quality compared to DIY setups. Webcast companies have access to top-notch equipment, including cameras, audio systems, and lighting setups. Their technical expertise and knowledge of best practises enable them to capture and deliver crisp, clear, and visually appealing content that keeps viewers engaged. The high production value adds credibility and enhances the overall viewer experience.

Reliable and Stable Technology:

One of the biggest challenges in webcasting is ensuring a stable and reliable streaming experience for viewers. Professional streaming companies employ robust streaming platforms and infrastructure designed to handle high volumes of traffic and deliver uninterrupted streaming. They have redundancy measures in place to prevent technical glitches or server failures, minimising the risk of downtime and reputational damage, and maximising the reach of your webcast.

Customization and Branding:

A professional streaming company understands the importance of branding and can tailor the webcast to align with your organisation’s identity and objectives. They can incorporate your branding elements, such as logos, colours, and graphics, into the webcast design. This level of customisation helps create a cohesive and professional image, reinforcing brand recognition and leaving a positive lasting impression on viewers.

Audience Engagement and Interactivity:

Engaging the audience is crucial for the success of your webcast. Professional companies offer interactive features and engagement tools that encourage audience participation, for example, live Q&A sessions, polls, chat functionalities, and social media integration. This real-time interaction enabling real-time interaction enhances viewer engagement, fosters a sense of community, and provides you with valuable insights into audience preferences and opinions.

Post-Event Analytics and Reporting:

Understanding the impact and effectiveness of your webcast is vital for future planning and decision-making. Hire a professional outfit and you can receive comprehensive analytics and reporting tools that capture data on viewer engagement, attendance, geographic distribution, and other key metrics. These insights help evaluate the success of your webcast, identify areas for improvement, and make informed decisions for future events.


While it might be tempting to take on webcasting independently, the advantages of employing a professional webcast company are undeniable. Their expertise, high-quality production, reliable technology, customisation options, audience engagement tools, and analytics capabilities contribute to a seamless and successful webcasting experience. By investing in professional services, you can maximize the impact of your webcasts, build your brand, and connect with your audience in a meaningful way.

Event Streaming .TV is a UK webcast production company filming and streaming events for over 20 years. If you need help with your next project, virtual, hybrid or live we’d love to quote, we’re also happy to answer any questions and chat through the options.

Contact Jamie or Adrian on 020 8938 3188 or email hello@eventstreaming.tv

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