The larger festivals have it all sewn up with deals with major broadcasters and sponsors but that still leaves plenty of opportunity for smaller events.

Three core Benefits for smaller festivals by live streaming

  1. Attractive exposure for unknown and upcoming bands with reduced concerns about expensive copyrights.
  2. Smaller festivals benefit by increased exposure and the possibility of making money by “pay to view.”
  3. A great online platform for a sponsor involvement through advertising and association with the bands and festivals. Greene King (a local brewery), sponsoring The Cambridge Folk Festival is a great example.

Adrian from commented; “There is no substitute for the atmosphere of a live event however we have seen a big rise in smaller events and festivals using live streaming to increase viewing figures but also as very effective marketing to attract more attendees and sponsors to their upcoming events.

If you’d like to discuss your latest event, video or webcast please call 01223 855669 or email